"If you're looking for a hard working, straight talking, fractional CFO, that acts with honesty and integrity, then look no further than Kellie at Insight FD"
Sales Director, 2026
"I have had the pleasure of working alongside Kellie, where she consistently brought strong technical expertise and commercial acumen, adding real value to both the Finance function and the wider business, in a challenging environment.
Kellie has an excellent ability to look beyond the numbers, understand the wider commercial picture and identify opportunities to improve processes and ways of working. She is proactive in challenging existing business practices, finding practical solutions and implementing improvements that deliver tangible benefits.
Kellie's combination of strong accounting knowledge, commercial awareness and a continuous improvement mindset makes her a real asset to any organisation. I would have no hesitation in recommending Kellie and would be delighted to work alongside her again."
Commercial Finance Director, 2025
"I had the pleasure of working closely with Kellie and can confidently say she is one of the most commercially astute finance leaders I have worked with.
What sets Kellie apart is her ability to hit the ground running. She quickly understands the business, identifies the key financial and operational levers that drive performance, and translates complex financial information into clear, practical insights that leadership teams can act upon. She doesn't just report the numbers; she helps businesses understand what is behind them and, more importantly, what actions are needed to improve results.
Kellie combines strong technical expertise with a genuine commercial mindset. She has an excellent ability to challenge constructively, support decision-making, and bring clarity to complex situations. Whether discussing cash flow, profitability, pricing, operational efficiency, or strategic investment decisions, she consistently focuses on what will create sustainable value for the business.
Beyond her financial expertise, Kellie is an outstanding leader and team player. She builds trust quickly, creates a positive and collaborative environment, and is always willing to support colleagues regardless of role or function. Her leadership style brings people together, improves accountability, and helps teams perform at their best.
I would not hesitate to recommend Kellie for her financial expertise, leadership, and commercial insight."
Chief Operating Officer, 2025
"Working with Kellie completely redefines what you expect from financial leadership. She goes far beyond traditional number crunching; she takes the time to deeply understand your end-to-end business operating model.
Kellie brings a rare combination of structured control, sharp analytical clarity, and creative problem-solving. She doesn’t just pinpoint operational or financial bottlenecks—she delivers sound, commercially viable solutions that drive real results.
What truly sets Kellie apart is her ability to connect with people. She is exceptionally approachable, clear-thinking, and communicates effortlessly across every tier of an organisation, from the shop floor to the boardroom.
If you are looking for a forward-thinking, solution-driven finance partner who adds genuine strategic value to your business, I cannot recommend Kellie and Insights FD highly enough."
Head of Supply Chain, 2023
"Kellie supported several significant projects, including modelling and costing future innovation and conducting a comprehensive end-to-end cost of goods analysis across the business. She has a real ability to take complex financial information, make sense of it and turn it into clear, practical commercial decisions.
Kellie is incredibly smart, efficient and commercially astute. She is also honest, dependable and operates with complete integrity. Just as importantly, she brings warmth and a brilliant sense of humour to her work. Finance certainly does not have to be boring when Kellie is around.
I would recommend Kellie without hesitation to any organisation looking for an experienced Finance Director who can combine strong financial expertise with genuine commercial thinking. Anyone working with her through her consultancy will be in very capable hands."
Head of Sales, 2024